Pretty soon after graduating college I learned the importance of being scrappy. The recession had just hit and there was limited opportunity for new graduates to find a traditional job. During that time I was confused and lost. Now I view it as the push I needed to move into entrepreneurship, startups and sales.

I learned everything I could about technology, online marketing, sales strategy and began applying it to my own ventures. I started a successful digital marketing agency geared to brick and mortars and experimented with dozens of other online ventures.

This experience is how I got started in startup sales nearly seven years ago. Since then I’ve worked with and learned from incredible founders and salespeople at high growth dynamic startups.

I emphasize a consultative approach that brings value to every client interaction and conversation. That means focusing less on cookie cutter tactics and more on critical thinking and value creation.

I believe a data-driven and goal oriented approach is a must, both for sales leaders, account executives and SDRs. You must set realistic goals and track your progress to attain them.

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