1) Timing – No matter how wonderful your voice is or how charismatic you may be, nobody wants to sit through a long video about your technology offering. The old adage of KISS applies: KEEP IT SIMPLE and SUCCINT. In our case, that means no more than 5 mins and hopefully far shorter.
2) Voice Tonality – Sound excited when telling your story and selling your ideas. You don’t need to be Tony Robbins excited but you should definitely sound enthusiastic. If you’re voice is slow, dull, or there are a lot of ums, ehs, then your listener will get bored.
3) Story Layout – You are the star of your own mini-film. You’re also the director. Way to go you rock star. And like any good director it makes sense to layout the story beforehand. I’m not saying you have to storyboard, but just have some sense of what you’re going to say before you say it.
Few things to remember:
– No need to spend too much time introducing yourself
– Get as quick into the value as possible
– Don’t worry if it takes a few tries to get the wording and story right
4) Edit – If you’re using Camtasia or iMovie you can edit your work a bit. Maybe you mispronounced a work, or have to much white space in between sentences. All this can be quickly cut and edited out so make sure to do it. It adds to production value.
5) Upload and send – As I mentioned, I use Wistia because it lets me track who played my video and how much of it they watched. It costs $100 / month so it’s great if you share it on your company account with other salespeople, but if you’re a one person shop, I get how it could be costly.
If that’s the case, just upload it to YouTube (but keep it private), on your own website or subscribe to Screencast which is a much cheaper private video / image player.